{"id":70924,"date":"2008-04-10T08:00:28","date_gmt":"2008-04-10T06:00:28","guid":{"rendered":"https:\/\/www.rafz.com\/media\/frasario\/"},"modified":"2021-06-16T19:26:57","modified_gmt":"2021-06-16T17:26:57","slug":"frasario","status":"publish","type":"etheme_portfolio","link":"https:\/\/www.rafz.com\/en\/media\/frasario\/","title":{"rendered":"Frasario per giovane designer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text]<img decoding=\"async\" class=\"shape1\" src=\"https:\/\/www.rafz.com\/wp-content\/uploads\/2021\/04\/frasario.png\" alt=\"\" width=\"598\" height=\"376\" \/>Curated by Roberto Marcatti, with preface by Cristina Morozzi and cover illustrated by Alessandro Guerriero, this small volume is a collection of phrases, opinions and provocations about the concept of design. This \u201cYoung Designer Phrasebook\u201d was published by Robin Edizioni in Italy in 2008. The original title in Italian is \u201cFrasario per giovane designer\u201d.<br \/>\nThe author, aside from collecting aphorisms and anecdotes about historic characters, asked several contemporary designers (including Ron Arad, Aldo Cibic, Antonio Citterio, Toshiyuki Kita, Daniel Libeskind, Ross Lovegrove, Alessandro Mendini, Gaetano Pesce, Richard Sapper, Philippe Starck) to contribute their thoughts to the work.<br \/>\nInvited, Raffaele Iannello accepted the challenge by giving his definition: \u201cDesign is that added value which allows even a mass-produced object to become a status symbol\u201d.<br \/>\nThe fact that a \u201cmass produced\u201d product could become a status symbol seems almost an oxymoron, but this is the real challenge in design.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;32337&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32307&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;32277&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Curated by Roberto Marcatti, with preface by Cristina Morozzi and cover illustrated by Alessandro Guerriero, this small volume is a collection of phrases, opinions and provocations about the concept of design. This \u201cYoung Designer Phrasebook\u201d&#8230;<\/p>\n","protected":false},"author":6,"featured_media":62336,"comment_status":"open","ping_status":"open","template":"","topic":[],"class_list":["post-70924","etheme_portfolio","type-etheme_portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-03-books-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Frasario per giovane designer &#8226; Rafz | Raffaele Iannello<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rafz.com\/en\/media\/frasario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frasario per giovane designer &#8226; Rafz | Raffaele Iannello\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Curated by Roberto Marcatti, with preface by Cristina Morozzi and cover illustrated by Alessandro Guerriero, this small volume is a collection of phrases, opinions and provocations about the concept of design. 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