{"id":25,"date":"2023-01-03T10:00:20","date_gmt":"2023-01-03T09:00:20","guid":{"rendered":"https:\/\/www.rafz.com\/?page_id=25&lang=en"},"modified":"2025-06-18T23:25:25","modified_gmt":"2025-06-18T21:25:25","slug":"who","status":"publish","type":"page","link":"https:\/\/www.rafz.com\/en\/who\/","title":{"rendered":"Who we are and what we do"},"content":{"rendered":"

[vc_row][vc_column css=”.vc_custom_1537542621421{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column_text css=””]<\/p>\n

Who we are<\/h1>\n

We are an Industrial Design & Visual Communication studio, mainly based in Milan with collaborators in New York and Taiwan. We are independent and driven only by the passion for what we do. The founder and creative soul of the studio is the designer and visual artist Raffaele Iannello (curriculum<\/a>), who has always been known also by the pseudonym Rafz (meaning<\/a>). Contact us for a free consultation to understand if and how we can be useful to your company or your personal brand.<\/p>\n

\u00a0[\/vc_column_text][vc_single_image image=”76747″ img_size=”full” alignment=”center” el_class=”imgcover”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator class=”hr0″][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1537542621421{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column_text css=””]<\/p>\n

What we do<\/h2>\n

We create bespoke design projects for international clients, offering innovative and tailored solutions in the fields of consumer goods, furniture, technology, automotive, and communication. We take a multidisciplinary approach, enjoying experimentation and constantly challenging ourselves with new ideas. We are obsessed with details and we take care of the whole process, from the initial idea to the final realization. For several years now, we have also been using Artificial Intelligence tools to optimize and accelerate every creative and productive aspect.<\/p>\n

We mainly deal with:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=””]Industrial Design<\/span>
\nProduct design for home
\nProduct design for office
\nDesign of lighting products
\nDesign of electronic products
\nDesign of fashion accessories
\nJewelry design
\nDesign of promotional gadgets
\nPackaging design
\nFurniture design for home
\nFurniture design for office
\nFurniture design for contract
\nTransportation design
\nResearch, development, and engineering
\nAI tools for design[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]Visual Communication<\/span>
\nGraphic design for printing\/video
\nLogos and corporate identity
\nPersonal branding projects
\nStorytelling projects
\nNFT and metaverse’s projects
\nApps and website design
\nAdvertising campaigns
\nPhoto\/video productions
\nArtistic installations
\nMuseum stagings
\nStore stagings
\nExhibition booths
\nPromotional events
\nAI tools for communication[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator class=”hr0″][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1537542621421{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column_text]<\/p>\n

Our products<\/h2>\n

We not only work on projects for external clients (B2B), but also on our own ideas which we then develop and sell to the public (B2C). We produce and distribute all over the world objects and furnishings designed by us in Milan. Many of them have already entered in the collective imaginary and, abroad, are considered icons of the Italian style. It is likely that you have already seen them on tv, in the cinema, in magazines or in museums (to refresh your memory you can take a look at the media coverage<\/a> section).<\/p>\n

We have three brands, to which our main product lines refer:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]Raffaele Iannello Limited Editions\u00ae<\/span><\/span>
\nExclusive products, made in limited (and sometimes unique) editions and accompanied by a certificate of authenticity.<\/span>[\/vc_column_text][vc_separator class=”hr1″][\/vc_column][vc_column width=”1\/2″][vc_column_text]Raffaele Iannello Originals\u00ae<\/span><\/span>
\nDesigner products, made with high-quality standards and distributed all over the world through selected channels.<\/span>[\/vc_column_text][vc_column_text css=””]Browse or download the 2025 Catalog<\/a><\/span>[\/vc_column_text][vc_separator class=”hr1″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Rafz\u00ae<\/span><\/span>
\nProducts created in collaboration with other prestigious brands, under the sign of contamination and enhancement of our own differences.<\/span><\/p>\n

[\/vc_column_text][vc_separator class=”hr1″][\/vc_column][vc_column width=”1\/2″][vc_column_text]_<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1537542621421{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column_text]Rafz, Raffaele Iannello, Raffaele Iannello Originals and Raffaele Iannello Limited Editions are registered trademarks.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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