{"id":79723,"date":"2023-05-13T10:00:47","date_gmt":"2023-05-13T08:00:47","guid":{"rendered":"https:\/\/www.rafz.com\/javla\/"},"modified":"2023-05-20T04:16:38","modified_gmt":"2023-05-20T02:16:38","slug":"javla","status":"publish","type":"post","link":"https:\/\/www.rafz.com\/en\/javla\/","title":{"rendered":"J\u00e4vla"},"content":{"rendered":"

[vc_row][vc_column width=”1\/2″][vc_column_text]This piece of furniture was conceived by Raffaele Iannello for the IDEA exhibition held in 2018 first in Milan<\/a>, then in Copenhagen<\/a> and finally in Eindhoven<\/a>. The theme of the exhibition was a reflection on how the IKEA brand has imposed its rules on a certain segment of the global furniture market. In this case, ironic and surreal products were proposed that the Swedish company would never produce, even though they were made with the same materials and the same technology normally used by it.<\/p>\n

And this is how the typical knife thrower wheel has become a piece of furniture for the children’s bedroom, who can thus play by pretending to be part of the magical world of the circus. The product is made entirely of wood, with some parts painted white, some black and others left natural.<\/p>\n

The name chosen for this project is a Swedish word which means “Damn!”, that is the exclamation that would surely come out sooner or later if children really played with this irreverent piece of furniture.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”63134″ img_size=”full”][vc_single_image image=”63146″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”63094″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”63176″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”63173″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”63170″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”65733″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”63140″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/2″][vc_column_text]This piece of furniture was conceived by Raffaele Iannello for the IDEA exhibition held in 2018 first in Milan, then in Copenhagen and finally in Eindhoven. The theme of the exhibition was a reflection…<\/p>\n","protected":false},"author":6,"featured_media":79764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-79723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4-product-design-en"],"acf":[],"yoast_head":"\nJ\u00e4vla • Rafz | Raffaele Iannello<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rafz.com\/en\/javla\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J\u00e4vla • Rafz | Raffaele Iannello\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”1\/2″][vc_column_text]This piece of furniture was conceived by Raffaele Iannello for the IDEA exhibition held in 2018 first in Milan, then in Copenhagen and finally in Eindhoven. The theme of the exhibition was a reflection...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rafz.com\/en\/javla\/\" \/>\n<meta property=\"og:site_name\" content=\"Rafz | Raffaele Iannello\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rafz\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-13T08:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-20T02:16:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rafz.com\/wp-content\/uploads\/2023\/05\/javla-ico.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editorial Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rafz_com\" \/>\n<meta name=\"twitter:site\" content=\"@rafz_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/\"},\"author\":{\"name\":\"Editorial Staff\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#\\\/schema\\\/person\\\/26aa109e353572570368305ddfa3b892\"},\"headline\":\"J\u00e4vla\",\"datePublished\":\"2023-05-13T08:00:47+00:00\",\"dateModified\":\"2023-05-20T02:16:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/\"},\"wordCount\":293,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rafz.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/javla-ico.jpg\",\"articleSection\":[\"Product design (en)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/\",\"url\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/\",\"name\":\"J\u00e4vla • Rafz | Raffaele Iannello\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rafz.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/javla-ico.jpg\",\"datePublished\":\"2023-05-13T08:00:47+00:00\",\"dateModified\":\"2023-05-20T02:16:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rafz.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/javla-ico.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rafz.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/javla-ico.jpg\",\"width\":750,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/javla\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"J\u00e4vla\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/\",\"name\":\"Rafz | Raffaele Iannello\",\"description\":\"Industrial Design & Visual Communication\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#organization\",\"name\":\"Rafz | Raffaele Iannello\",\"url\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rafz.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/favicon2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rafz.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/favicon2.jpg\",\"width\":900,\"height\":900,\"caption\":\"Rafz | Raffaele Iannello\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/rafz\",\"https:\\\/\\\/x.com\\\/rafz_com\",\"https:\\\/\\\/www.instagram.com\\\/rafz\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rafz.com\\\/en\\\/#\\\/schema\\\/person\\\/26aa109e353572570368305ddfa3b892\",\"name\":\"Editorial Staff\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"J\u00e4vla • Rafz | Raffaele Iannello","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rafz.com\/en\/javla\/","og_locale":"en_US","og_type":"article","og_title":"J\u00e4vla • Rafz | Raffaele Iannello","og_description":"[vc_row][vc_column width=”1\/2″][vc_column_text]This piece of furniture was conceived by Raffaele Iannello for the IDEA exhibition held in 2018 first in Milan, then in Copenhagen and finally in Eindhoven. The theme of the exhibition was a reflection...","og_url":"https:\/\/www.rafz.com\/en\/javla\/","og_site_name":"Rafz | Raffaele Iannello","article_publisher":"https:\/\/www.facebook.com\/rafz","article_published_time":"2023-05-13T08:00:47+00:00","article_modified_time":"2023-05-20T02:16:38+00:00","og_image":[{"width":750,"height":750,"url":"https:\/\/www.rafz.com\/wp-content\/uploads\/2023\/05\/javla-ico.jpg","type":"image\/jpeg"}],"author":"Editorial Staff","twitter_card":"summary_large_image","twitter_creator":"@rafz_com","twitter_site":"@rafz_com","twitter_misc":{"Written by":"Editorial Staff","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rafz.com\/en\/javla\/#article","isPartOf":{"@id":"https:\/\/www.rafz.com\/en\/javla\/"},"author":{"name":"Editorial Staff","@id":"https:\/\/www.rafz.com\/en\/#\/schema\/person\/26aa109e353572570368305ddfa3b892"},"headline":"J\u00e4vla","datePublished":"2023-05-13T08:00:47+00:00","dateModified":"2023-05-20T02:16:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rafz.com\/en\/javla\/"},"wordCount":293,"publisher":{"@id":"https:\/\/www.rafz.com\/en\/#organization"},"image":{"@id":"https:\/\/www.rafz.com\/en\/javla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rafz.com\/wp-content\/uploads\/2023\/05\/javla-ico.jpg","articleSection":["Product design (en)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.rafz.com\/en\/javla\/","url":"https:\/\/www.rafz.com\/en\/javla\/","name":"J\u00e4vla • Rafz | Raffaele Iannello","isPartOf":{"@id":"https:\/\/www.rafz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rafz.com\/en\/javla\/#primaryimage"},"image":{"@id":"https:\/\/www.rafz.com\/en\/javla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rafz.com\/wp-content\/uploads\/2023\/05\/javla-ico.jpg","datePublished":"2023-05-13T08:00:47+00:00","dateModified":"2023-05-20T02:16:38+00:00","breadcrumb":{"@id":"https:\/\/www.rafz.com\/en\/javla\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rafz.com\/en\/javla\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rafz.com\/en\/javla\/#primaryimage","url":"https:\/\/www.rafz.com\/wp-content\/uploads\/2023\/05\/javla-ico.jpg","contentUrl":"https:\/\/www.rafz.com\/wp-content\/uploads\/2023\/05\/javla-ico.jpg","width":750,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.rafz.com\/en\/javla\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rafz.com\/en\/"},{"@type":"ListItem","position":2,"name":"J\u00e4vla"}]},{"@type":"WebSite","@id":"https:\/\/www.rafz.com\/en\/#website","url":"https:\/\/www.rafz.com\/en\/","name":"Rafz | Raffaele Iannello","description":"Industrial Design & Visual Communication","publisher":{"@id":"https:\/\/www.rafz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rafz.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rafz.com\/en\/#organization","name":"Rafz | Raffaele Iannello","url":"https:\/\/www.rafz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rafz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.rafz.com\/wp-content\/uploads\/2016\/04\/favicon2.jpg","contentUrl":"https:\/\/www.rafz.com\/wp-content\/uploads\/2016\/04\/favicon2.jpg","width":900,"height":900,"caption":"Rafz | Raffaele Iannello"},"image":{"@id":"https:\/\/www.rafz.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/rafz","https:\/\/x.com\/rafz_com","https:\/\/www.instagram.com\/rafz"]},{"@type":"Person","@id":"https:\/\/www.rafz.com\/en\/#\/schema\/person\/26aa109e353572570368305ddfa3b892","name":"Editorial Staff"}]}},"_links":{"self":[{"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/posts\/79723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/comments?post=79723"}],"version-history":[{"count":0,"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/posts\/79723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/media\/79764"}],"wp:attachment":[{"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/media?parent=79723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/categories?post=79723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rafz.com\/en\/wp-json\/wp\/v2\/tags?post=79723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}