{"id":68875,"date":"1999-02-24T19:00:23","date_gmt":"1999-02-24T18:00:23","guid":{"rendered":"https:\/\/www.rafz.com\/media\/make-love-with-design\/"},"modified":"2022-01-26T21:46:30","modified_gmt":"2022-01-26T20:46:30","slug":"makelovewithdesign","status":"publish","type":"etheme_portfolio","link":"https:\/\/www.rafz.com\/it\/media\/makelovewithdesign\/","title":{"rendered":"Make Love With Design"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Organizzata da Map Design in collaborazione con il Comune di Milano e con il sostegno di Lila (Lega Italiana Lotta contro l&#8217;Aids), la mostra Make Love With Design ha presentato i prototipi di 44 porta-preservativi realizzati da famosi artisti e designer provenienti da tutto il mondo.[\/vc_column_text][vc_column_text]Tra gli altri, hanno partecipato con i loro progetti: Karim Azzabi, Emmanuel Babled, Clare Brass, Silvia Centeleghe, Giulio Ceppi, Aldo Cibic, Susan Cohn, Matali Crasset, Riccardo Dalisi, Paolo Deganello, Anna Deplano, Giuseppe Di Somma, Nedda El-Asmar, Cecilia Flegenheimer, Piero Gaeta, Ilaria Gibertini, Raffaele Iannello, Randi Kristensen, Ugo La Pietra, Jeremy Magdalou, Angelika M\u00f6rlein, Julian Pastorino, Marina Paul, Sonia Pedrazzini, Oscar Pe\u00f1a, Michelangelo Petralito, Alessio Pozzoli, Pablo Pretini, Alejandro Ruiz, Toby Sanders, Denis Santachiara, Francesco Scansetti, Naoko Shintani, Michele De Lucchi, Shuji Tono, Paolo Ulian.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;73297&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]La mostra, nata per sensibilizzare l&#8217;opinione pubblica circa l&#8217;esistenza del preservativo (ai tempi considerato ancora un tab\u00f9 da nascondere)\u00a0e per promuoverne l&#8217;uso, ha avuto luogo a Milano, in due periodi e in due sedi molto prestigiose presenti nel cuore della citt\u00e0:<br \/>\n\u2022 La prima edizione si \u00e8 svolta dal 24 febbraio al 4 marzo 1999 presso lo spazio espositivo La Posteria, in zona Brera.<br \/>\n\u2022 La seconda edizione ha invece avuto luogo dal 2 al 5 settembre dello stesso anno all&#8217;interno della vetrina principale di Fiorucci, storico negozio in piazza San Babila.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;73071&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;73068&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Raffaele Iannello, il pi\u00f9 giovane tra i designer in mostra (aveva appena 24 anni mentre l&#8217;et\u00e0 media degli altri partecipanti era circa il doppio), ha presentato il progetto intitolato &#8220;Il Piacere Supremo&#8221; (sottotitolo: &#8220;Guida pratica per raggiungerlo&#8221;). Si tratta di un finto libro che, al suo interno, racchiude degli oggetti monouso sigillati in una bustina sottovuoto. Un libro da tenere sempre sul comodino,\u00a0da aprire in caso di necessit\u00e0 (e\/o di compagnia).<\/p>\n<p>Nelle intenzioni del designer, questo voleva essere un modo ironico per parlare del preservativo, sdoganandolo dall&#8217;allora suo status di prodotto da nascondere e promuovendolo ad oggetto da esibire con orgoglio. Per far ci\u00f2 lo ha accostato ad altri prodotti che, solitamente, vengono utilizzati subito prima e subito dopo di lui.<br \/>\nCuriosit\u00e0: il designer di questo progetto ripudia totalmente il fumo e non ha mai fumato in vita sua, quindi per la scelta dell&#8217;ultimo prodotto inserito nella composizione ha preso spunto solo da ci\u00f2 che appartiene all&#8217;immaginario collettivo.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;73309&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;73303&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;73315&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Questo progetto, assieme a tutti gli altri in mostra, \u00e8 stato inserito nel <a href=\"https:\/\/www.rafz.com\/it\/media\/makelovewithdesign-book\/\">catalogo ufficiale<\/a> pubblicato per l&#8217;occasione. Un vero e proprio libro da collezione, che racchiude anche interventi di famosi romanzieri, anche loro chiamati a far cambiare idea a chi ai tempi considerava l&#8217;uso del preservativo ancora un tab\u00f9.[\/vc_column_text][\/vc_column][\/vc_row][vc_column width=&#8221;1\/2&#8243;][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Organizzata da Map Design in collaborazione con il Comune di Milano e con il sostegno di Lila (Lega Italiana Lotta contro l&#8217;Aids), la mostra Make Love With Design ha presentato i prototipi di 44&#8230;<\/p>\n","protected":false},"author":6,"featured_media":73074,"comment_status":"open","ping_status":"open","template":"","topic":[],"class_list":["post-68875","etheme_portfolio","type-etheme_portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-08-events-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Make Love With Design &#8226; 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