{"id":23436,"date":"2023-05-14T09:00:13","date_gmt":"2023-05-14T07:00:13","guid":{"rendered":"https:\/\/www.rafz.com\/?p=23436"},"modified":"2023-05-22T00:27:15","modified_gmt":"2023-05-21T22:27:15","slug":"goodbyekitty","status":"publish","type":"post","link":"https:\/\/www.rafz.com\/it\/goodbyekitty\/","title":{"rendered":"Goodbye Kitty"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text]Nata nel 1974 in Giappone, Hello Kitty con gli anni \u00e8 diventata un fenomeno internazionale. In particolar modo per una decina d\u2019anni, orientativamente dal 2005 a 2015, \u00e8 stata onnipresente davvero dappertutto: raffigurata sui prodotti d\u2019uso pi\u00f9 comune cos\u00ec come su quelli di super lusso. Una vera icona pop. E come ogni icona che si rispetti, c\u2019era gente che la amava follemente (soprattutto le ragazze pi\u00f9 giovani) e gente che la odiava profondamente (una minoranza, ma in tutto il mondo erano comunque tanti).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;78847&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Raffaele Iannello, per mettere d\u2019accordo entrambi i tipi di pubblico (ovvero chi la amava e chi la odiava) nel 2012 <a href=\"https:\/\/www.rafz.com\/it\/media\/nhow2012\/\">ha presentato<\/a> il prototipo del set di coltelli Goodbye Kitty. L\u2019idea era che questo prodotto potesse finalmente piacere proprio a tutti. A quelli che la amavano e che non volevano perdersi una nuova versione del loro personaggio preferito e a quelli che la odiavano e che finalmente avrebbero appagato il loro desiderio di vederla trafitta dai coltelli.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;78939&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;78942&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;78945&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Il primo pezzo del nome del personaggio in questa interpretazione non \u00e8 pi\u00f9 \u201cHello\u201d (cio\u00e8 \u201cciao\/benvenuta\u201d) ma \u00e8 ironicamente diventato \u201cGoodbye&#8221; (\u201caddio\u201d). Goodbye Kitty \u00e8 praticamente la versione Hello Kitty del celebre set <a href=\"https:\/\/www.rafz.com\/it\/voodoo-theex\/\">Voodoo \/ The Ex<\/a> ideato dallo stesso designer. La famosa gattina \u00e8 raffigurata nella stessa posizione (ovvero sulle punte dei piedi, con le braccia in avanti e la testa protesa all\u2019indietro) dell\u2019omino stilizzato ed entrambi sono adagiati sulla stessa base circolare che funge da supporto all\u2019intero set di coltelli.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;78853&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;78856&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1683233163788{margin-bottom: -20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Sebbene fosse ormai stato ingegnerizzato, testato con vari prototipi e pronto per la produzione in serie, il prodotto \u00e8 non mai entrato in produzione perch\u00e9 i licenziatari del designer, dopo anni di trattative che sembravano ormai concluse positivamente, non hanno mai raggiunto un accordo definitivo con Sanrio sui diritti di utilizzo del marchio Hello Kitty. Quindi il prototipo di Goodbye Kitty presentato alla mostra \u00e8 da considerarsi a tutti gli effetti un pezzo unico, un\u2019opera d\u2019arte realizzata dal designer per s\u00e9 e non destinata alla vendita.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;bottom&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Se fosse stato prodotto in serie, come gi\u00e0 fatto con la sua controparte Voodoo \/ The Ex, probabilmente oltre al set di coltelli sarebbero state lanciate anche altre varianti come ad esempio il set di penne ed il set da aperitivo.[\/vc_column_text][vc_single_image image=&#8221;78838&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;78841&#8243; img_size=&#8221;full&#8221;][vc_single_image image=&#8221;78844&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Nata nel 1974 in Giappone, Hello Kitty con gli anni \u00e8 diventata un fenomeno internazionale. In particolar modo per una decina d\u2019anni, orientativamente dal 2005 a 2015, \u00e8 stata onnipresente davvero dappertutto: raffigurata sui prodotti&#8230;<\/p>\n","protected":false},"author":6,"featured_media":79003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-23436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4-product-design-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goodbye Kitty &#8226; Rafz | Raffaele Iannello<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rafz.com\/it\/goodbyekitty\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodbye Kitty &#8226; Rafz | Raffaele Iannello\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Nata nel 1974 in Giappone, Hello Kitty con gli anni \u00e8 diventata un fenomeno internazionale. 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