69%
Raffaele Iannello’s artwork entitled “69%” captures the attention through a visual game that leads us to reflect on our intrinsic connection with the vital element par excellence we have: water. As human beings, we are mainly composed of water, an element that fascinates us and to which we are naturally attracted. And so, in the love and affection we have for someone, we find a startling parallel: the person we love is 69% water (although that percentage may vary slightly based on body composition… if there’s more fat, then there’s less water).
The image itself, at first glance, invites us to reflect on our connection with the precious element, with the words “you love water” emerging decisively and immediately visible even from a distance. However, as we approach the work, it unveils further layers of meaning. The complete message manifests itself as a whole: “the person you love is 69% water”. This discovery reminds us that our love for others reflects our own fundamental nature and invites us to reflect on the precious resource that water represents.
The artwork goes beyond the purely emotional and romantic aspect. There is also an important ecological message that prompts us to consider our role in the conservation and conscious use of this resource. Water is inherently attractive, essential to life itself, yet we often take it for granted. The writing “water is attractive, use it wisely” which completes the work, reminds us to treat this precious resource with respect, encouraging us to use it sparingly and responsibly.
The artwork 69% wants to invite us to reflect on our bond with water, on our interconnection with the natural world and on the need to protect and conserve this vital resource not only for us but also for future generations, who of this step may not have plenty of it like we did. With this creation, Raffaele Iannello gives us an opportunity for introspection and awareness, with the hope that we can find inspiration in our love for water and translate it into concrete actions aimed at safeguarding it.