Who we are
We are an Industrial Design & Visual Communication studio, mainly based in Milan with collaborators in New York and Taiwan. We are independent and driven only by the passion for what we do. The founder and creative soul of the studio is the designer and visual artist Raffaele Iannello (curriculum), who has always been known also by the pseudonym Rafz (meaning). Contact us for a free consultation to understand if and how we can be useful to your company or your personal brand.
What we do
We create bespoke design projects for international clients, offering innovative and tailored solutions in the fields of consumer goods, furniture, technology, automotive, and communication. We take a multidisciplinary approach, enjoying experimentation and constantly challenging ourselves with new ideas. We are obsessed with details and we take care of the whole process, from the initial idea to the final realization. For several years now, we have also been using Artificial Intelligence tools to optimize and accelerate every creative and productive aspect.
We mainly deal with:
Industrial Design
Product design for home
Product design for office
Design of lighting products
Design of electronic products
Design of fashion accessories
Jewelry design
Design of promotional gadgets
Packaging design
Furniture design for home
Furniture design for office
Furniture design for contract
Transportation design
Research, development, and engineering
AI tools for design
Visual Communication
Graphic design for printing/video
Logos and corporate identity
Personal branding projects
Storytelling projects
NFT and metaverse’s projects
Apps and website design
Advertising campaigns
Photo/video productions
Artistic installations
Museum stagings
Store stagings
Exhibition booths
Promotional events
AI tools for communication
Our products
We not only work on projects for external clients (B2B), but also on our own ideas which we then develop and sell to the public (B2C). We produce and distribute all over the world objects and furnishings designed by us in Milan. Many of them have already entered in the collective imaginary and, abroad, are considered icons of the Italian style. It is likely that you have already seen them on tv, in the cinema, in magazines or in museums (to refresh your memory you can take a look at the media coverage section).
We have three brands, to which our main product lines refer:
Raffaele Iannello Limited Editions®
Exclusive products, made in limited (and sometimes unique) editions and accompanied by a certificate of authenticity.
Raffaele Iannello Originals®
Designer products, made with high-quality standards and distributed all over the world through selected channels.
Browse or download the 2025 Catalog
Rafz®
Products created in collaboration with other prestigious brands, under the sign of contamination and enhancement of our own differences.
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Rafz, Raffaele Iannello, Raffaele Iannello Originals and Raffaele Iannello Limited Editions are registered trademarks.