Il Giornale d’Italia, the historic newspaper founded in 1901, has also covered the revival of the Voodoo / The Ex knife set. The article retraces the story of the project and the journey of its creator, Raffaele Iannello.

From the headline (“The return of the Voodoo knife set, the Milanese design cult challenges copycats with an independent campaign”) and the subheading (“Celebrities love it, and perhaps that’s one of the reasons it became one of the most copied design objects in the world: protecting its originality required time, energy, and money”) the message is clear: authenticity, determination, and a design icon.

You can read the full article (in Italian) at this link or in the screenshot below.