5 Vie Art+Design
Caffè le Tre Vie (Three Streets Coffee) is one of the oldest bars in Milan. It is so-called because it is located, precisely, at the intersection of three streets: via del Torchio, via Lanzone and via del Circo. During Milan Design Week 2014, Raffaele Iannello chose it as the location to display his mirrors from the Magic Mirror collection.
The exhibition project was part of the 5 Vie Art+Design circuit, a brainchild of the Misiad cultural association to enhance and give visibility to the businesses in the historic center of Milan. The purpose of the initiative was to catch the visitor by surprise, displacing him and putting him in contact with a reality different from that foreseen and given for granted in that place.
Among the other artists and designers invited to exhibit also Alessandro Mendini, Luca Scacchetti, Anna Gili, Alessandro Guerriero.