MDW 2014
On the occasion of the Milan Design Week 2014, the center of Milan was literally invaded by plants, of all types. In fact, in the very central Via della Spiga, in addition to the natural plants that have always been present, there were also special artificial plants.
Those white and bright were the “Trees of Light”, designed by Tomaso Schiaffino and produced by Bellaria Design, which became famous because they were chosen by Paolo Sorrentino to illuminate the terraces of Rome in his film “La grande bellezza”, winner of the Academy Award for Best Foreign Film only a few months before. These light sculptures were 30, arranged along Via della Spiga.
The fuchsia and acid green ones were instead the DDN Points, designed by Raffaele Iannello for the editor of the magazine DDN (Design Diffusion News). These exhibition totems were around 500, distributed throughout the city to identify the locations of the design events suggested by the magazine.