On the occasion of Milan Design Week 2015, Raffaele Iannello transformed a restaurant with a typical American style of the 1950s into a temporary store of his brand.
The American diner has therefore become a place for displaying and selling the products of the famous Voodoo / The Ex lines, the Less Is More bicycle and the Magic Mirror mirrors.
The products were visible both in the window and inside the room, where they could also be used by customers to test their characteristics before purchasing.
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