The Voodoo / The Ex knife set, in its iconic red version, on the cover of The Social Psychology of Aggression book, published by Psychology Press in 2013 in the USA. This book is used in many universities in Europe, the United States and Canada. The author, Barbara Krahé, teaches Social Psychology at the University of Potsdam, Germany.
Raffaele Iannello has granted the rights to use the image of his product, but has claimed that on the back cover was a sentence that clarifies the meaning of the product, namely that it was created with a humorous purpose and not to promote the violence, as some might think.
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