The first prototype of the Voodoo / The Ex knife set designed by Raffaele Iannello was presented in 2003 at the Good Luck Design event, organized by Gumdesign on the occasion of Milan Design Week.

The 20 designers (including Alessandro Menchini, Davide Groppi, Luca Scacchetti, Nucleo Design, Giuseppe Di Somma) invited to participate in this collective exhibition were asked to design new products that had to do with magic, luck or superstition. With his project, Raffaele Iannello has chosen to probe the world of black magic. The result is a playful object with marked sensory as well as formal characteristics.

Here are some pictures of the exhibition:

Virtual prototype (left) and real prototype (right):

The presented object was first made by 3D printing, then hand sanded and finally painted in the oven with automotive paint. The first prototype did not yet have ad hoc designed knives, subsequently made for the final version which went into production.

The project was given wide coverage through many media, both print and online. There was a lot of talk about it both before and after the exhibition.