The exhibition H2O (subtitle: New scenarios for survival) curated by Roberto Marcatti, after the first event in Milan in 2006, took place also in other cities, including in Montreal in 2008. The curator asked architects, designers and artists to think about the theme of water and create a work that would best represent it.

Raffaele Iannello presented the work entitled 69%, created by playing on the fact that since we are made of water, we are attracted to and we love it. The person we love is in fact 69% water (roughly … the percentage is a little less if his/her body is not thin and athletic).