On the occasion of MDW (Milan Design Week) 2013, Raffaele Iannello exhibited numerous products he designed at the ABCD event (acronym for Arte, Buona Cucina, Design i.e. Art, Good Cuisine, Design) organized by FoodMi and held at the Magna Pars Event Space, within the Tortona Design District circuit. All the objects from the i Voodoo / The Ex, Will’s Mess and Five Finger Fillet. collections were present.

During the inaugural event, which took place live on TV, the famous designer Karim Rashid and the starred chef Carlo Cracco prepared dishes using the knives and trays designed by Raffaele. The same tools were then used in the following days by the other famous chefs (David Galantini, Cesare Marretti, Aurora Mazzucchelli, Luciano Monosilio, Lucio Pompili) invited to create their own recipes for the guests of the event.