Organized by Map Design in collaboration with the Municipality of Milan and with the support of Lila (Italian League for the Fight against Aids), the Make Love With Design exhibition presented the prototypes of 44 condom holders made by famous artists and designers from all over the world.

Among others, here are those who participated with their projects: Karim Azzabi, Emmanuel Babled, Clare Brass, Silvia Centeleghe, Giulio Ceppi, Aldo Cibic, Susan Cohn, Matali Crasset, Riccardo Dalisi, Paolo Deganello, Anna Deplano, Giuseppe Di Somma, Nedda El-Asmar, Cecilia Flegenheimer, Piero Gaeta, Ilaria Gibertini, Raffaele Iannello, Randi Kristensen, Ugo La Pietra, Jeremy Magdalou, Angelika Mörlein, Julian Pastorino, Marina Paul, Sonia Pedrazzini, Oscar Peña, Michelangelo Petralito, Alessio Pozzoli, Pablo Pretini, Alejandro Ruiz, Toby Sanders, Denis Santachiara, Francesco Scansetti, Naoko Shintani, Michele De Lucchi, Shuji Tono, Paolo Ulian.

The exhibition, created to raise public awareness about the existence of the condom (at the time still considered a taboo to hide) and to promote its use, took place in Milan, in two periods and in two very prestigious locations in the heart of the city:
• The first edition took place from 24 February to 4 March 1999 at the La Posteria exhibition space, in the Brera area.
• The second edition took place from 2 to 5 September of the same year in the main window of Fiorucci, a historic shop in Piazza San Babila.

Raffaele Iannello, the youngest of the designers on display (he was just 24 years old while the average age of the other participants was about double), presented the project entitled “The Supreme Pleasure” (subtitle: “Practical guide to reach it”) . It is a fake book which, inside, contains disposable objects sealed in a vacuum bag. A book to always keep on the bedside table, to be opened in case of need (and/or company).

In the intentions of the designer, this wanted to be an ironic way to talk about the condom, clearing it of its status as a product to be hidden and promoting it as an object to be proudly exhibited. To do this, he combined it with other products that are usually used immediately before and immediately after it.
Curiosity: the designer of this project totally repudiates smoking and has never smoked in his life, so for the choice of the last product included in the composition he was inspired only by what belongs to the collective imagination.

This project, together with all the others on display, has been included in the official catalog published for the occasion. A real collector’s book, which also contains interventions by famous novelists, also them called to change the mind of those who at the time considered the use of condoms still a taboo.